Welcome

 

DLG has created the UK's leading consumer marketing information hub, providing the most extensive and highly targeted access to consumers across all direct channels. DLG's hub combines millions of volunteered lifestyle responses from the UK's only multi-channel lifestyle survey programme with data from its network of trusted consumer brand partners.

 

The future of all advertising is addressable. DLG's factual, personally volunteered information on over 21m individuals is the essential ingredient that ensures marketers' messages reach the right audience, at the right time through the most appropriate direct channel - true multi-channel marketing.

 

The explosive growth of communication technologies and the convergence of the Internet and TV heralds a revolution in consumer marketing. At the forefront of digital convergence and innovation, DLG is working with broadcasters and media owners to provide advertisers with the information required to deliver true individual level advertising across all media - feeding the demand for better budget accountability and return on investment.

 

The bottom line is that DLG is 100% focused on consumers' lifestyles through whichever channel they reside - our curiosity to see more drives our clients' growth. We believe that no-one sees consumers' dreams like we do, and no-one gets as close to them as DLG.