About Us | Data Locator Group (DLG) Ltd | Lifestyle Data and Consumer Marketing Data

About Data Locator Group

About Us

Originally as pioneers of consumer data collection over the telephone, DLG has been supplying data to direct marketers for over ten years. Organically and through acquisitions – most notably those of Wegener DM and Dudley Jenkins in 2006 and 43 Plc in 2007 - we have built up a vast, wide-reaching and comprehensive network of data collection portals.

Covering call centres, the internet, printed media and affiliate partner relationships, DLG is at a point were we now collect fresh data from hundreds of thousands of previously untapped consumers every month, as well as refreshing and making more detailed the information of those who already exist on our huge databases.

DLG's factual, personally volunteered information on over 24million individuals is the essential ingredient to ensure that your offer reaches the right audience, at the right time through the most appropriate direct channel – delivering you the most effective and genuinely multi-channel direct marketing.

Our Values
DLG creates and retains customers for its clients through innovative data products that are focussed on generating optimum conversion, maximising ROI and outperforming the competition. We are:

Client-focussed
Understanding our clients' needs and delivering outstanding quality of product, service, performance and value.

Responsive
Demonstrating a desire and an urgency to achieve the best results.

Innovative
Seeking fresh and new approaches to meet all challenges.

Open
Showing honesty and integrity in all our relationships and in our communication.

Accountable
Appreciating, owning and achieving our key responsibilities.

Fun
Carrying out our roles with good humour and enjoyment.