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Database marketing specialists DLG acquires competitor Wegener DM UK from its parent Koninklijke Wegener NV, to become the single largest lifestyle data provider in the UK

DLG, already one of the UK's leading database solutions providers, has acquired Wegener DM UK from its Dutch parent Koninklijke Wegener NV, to become the largest UK lifestyle data company in terms of quantity of household records, data volume traded and lifestyle related turnover.

 

Wegener, formerly Dudley Jenkins Group, has been broking data for over 32 years, and providing detailed lifestyle data and customer insight for over 10. It was bought by Koninklijke Wegener NV in 2002, for a reported £80 million, before being fully rebranded as Wegener DM UK.

 

With the newly forged union, DLG intends to develop not only its market leading data services, but more importantly push onwards with its cutting edge interactive data collection strategies, and actively drive its clients' electronic media programmes.

Jeremy Whitaker, CEO of DLG comments:

"I am thrilled to welcome Wegener DM into the DLG fold, 2he says, 2Wegener and DLG are without question two of the most highly respected consumer data companies in the UK.

The combined experience and resource now available for delivering ongoing actionable data solutions on behalf of our clients' retention and acquisition programmes, whether through telemarketing, mailing or online makes us second to none."

 

He adds:

2Optimising the depth and breadth of factual data, and capitalising on the untapped opportunities of online marketing is where our future lies. DLG is now perfectly placed to energetically fulfill its stated mission to become the market leader in the provision of targeted data for direct marketing."

 

With the amalgamation of DLG's pioneering telephone survey and interactive network of web-collection channels, and Wegener's comprehensive mailed survey programme, DLG now provides the largest and only multi-channel data collection and delivery service available to the UK DM market.

 

DLG's purchase follows the recent successful £24m MBO in early 2006, led by CEO Jeremy Whitaker and backed by private equity firm Promethean Investments LLP. The shareholders of DLG are seeking to float the company in 2007 after integrating this latest acquisition. City interest in this sector has been exacerbated by the rapid growth and recent flotation of Experian, and the huge influence of online data gathering and delivery.