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Consumer data specialists DLG and business data experts LBM have announced a three year strategic partnership agreement, allowing LBM to act as authorised resellers of DLG's market leading data products, including Consumer Lifestyles (factual and volunteered data), Everyone (ER based and modelled data) and DLG Interactive (email data).

 

Both organisations see the partnership as a complementary relationship aimed at uplifting ROI for a broader range of businesses, and it will further drive the pair's rapid expansion following DLG's recent private equity-backed MBO and LBM's £50m acquisition in 2004.

 

LBM will also be afforded the option of adding value to DLG's data by developing packaged but innovative spin-off consumer data products and services that surpass anything else available on the market.

 

Jeremy Whitaker, CEO of DLG comments:

2As the UK's largest consumer outbound contact centre operation and the premier provider of quality business data, LBM offers a direct route to those companies crying out for the exceptional depth, high volume and enviable response rates to be gained from DLG's consumer data.

I believe this deal will allow many more companies to reap dividends from using DLG, and we are delighted to have been selected over the other major consumer providers as LBM's preferred partner."

Ben Dixon, CEO of LBM added:

2We've tracked DLG's emergence as market leader over the last couple of years and having carefully assessed a number of options, we concluded that DLG data was by far the best in terms of quality, accuracy, freshness and responsiveness - all essential elements for our clients.

 

LBM has been the dominant force in UK business data for some years and our business has now evolved to the point where the time is right to move into the consumer space.

We are very excited about selling DLG's products and adding value to them wherever we can."