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Leading UK consumer data solutions provider DLG has announced its entry into the mobile marketing arena, with the launch of a dedicated business unit committed to maximising the untapped potential of the medium.

 

Led by former DBS sales consultant Wane Borg, whose previous experience in mobile marketing has included delivering SMS and online solutions for clients such as JJB and Aston Villa Football Club, DLG Mobile will play a key part in achieving DLG's stated aim of expanding its presence in the digital space.

 

DLG's CEO Jeremy Whitaker explains:

2DLG Mobile will focus on meeting the increasing demand for high quality, high volume data for SMS and MMS mobile campaigns, while providing the very specific expertise essential for their successful execution and delivery."

Whitaker adds: 2We are the only UK mobile marketing specialist to combine access to targeted, high volume mobile phone numbers with the imperative of categorical experience, meticulous account handling and results analysis essential for success in this channel.2

 

Richard Webster, Group Communications Director at DLG comments:

2As more and more brands discover the real potential of mobile direct-to-consumer communication, there is a rapidly growing appetite for good quality mobile phone data."

Webster says: 2DLG can not only satisfy this demand, but also optimise success through targeted selection, intelligent application and thorough post-campaign analysis."

 

DLG will continue to nurture and expand one-to-one relationships with the millions of opted-in consumers on its databases receptive to digital communication, through its established, widespread and well trusted multi-channel consumer data collection networks.