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Leading UK consumer data solutions provider DLG, has bolstered its recently-launched mobile marketing offering with an sms voucher-redemption solution aimed at the retail marketing sector.

 

The service, in collaboration with secure digital voucher firm i-movo, aims to drive clients' product sales either in-store or from on-line traffic, through the use of voucher-based promotions. By simply texting a direct response number from their mobile phone, purchasers apply for a special offer promotion on a product they wish to buy, and receive a uniquely referenced voucher which can be redeemed immediately at the point of sale. Alternatively, previously opted-in consumers may be sent an sms voucher for a featured product direct to their mobile, for redemption at a participating retailer.

 

As well as building brand loyalty, and creating a direct line of communication to live purchasers via sms and mobile, the service provides the opportunity for appropriate post-campaign targeting and cross-sell opportunities, by analysing the wealth of detailed characteristics and demographics of those sms voucher-redeemers that match to DLG's databases. Identifying responder-types, analysis of their key characteristics and demographic segmentation for subsequent targeted brand marketing are all key parts of the service. Furthermore, look-a-like prospects can also be identified for future push campaigns to ensure highest possible return on investment.

 

Jeremy Whitaker, CEO of DLG comments:

2This service at a stroke extends the accessibility of digital brand marketing and voucher redemption to direct marketers, but still provides for the follow-up campaign analysis so critical in maintaining momentum and in preparing for the next campaign." He adds

2Essentially it combines the creative genius of the brand-marketer with the analytical and response-driven psyche of the direct marketer."

 

Says David Tymm CEO of i-movo:

"Our approach allows brands to run better-targeted campaigns with higher value offers as redemption is securely controlled in real-time. This facilitates much improved redemption rates and improved ROI." He adds 2The service provides answers to the key questions raised from voucher campaigns: who actually responded to my campaign and which ones may be receptive to another offer?"

 

Because vouchers are applied for and delivered in real-time direct to the purchaser's mobile phone, the whole process is executed digitally from start to finish. As a result, the high cost and mis-redemption traditionally associated with coupon promotions are averted.