search site

---

Or quick find...

Choose a productLifestyleProfilingEnhancementEveryoneFamily FileCompany DirectorsInvestors RegisterEducationInsightOnlineMobileARMSponsorshipFastLeadsPartnerships

 

DLG has confirmed the sale of Results Europe, the database build and analytics business which was included as part of its purchase of Wegener DM UK in October of this year, to Marketing Databasics.

 

Jeremy Whitaker, CEO of DLG comments:

2Whilst analytics and database management are absolutely key to DLG's success, unlike the rest of DLG's and Wegener's business combined there is a very clear duplication of roles between the Results team and our insight division ‘DLG DataConsult'. Additionally, the Results client base is principally B2B, and servicing this market takes focus away from our stated aim of excelling within consumer database marketing."

 

He adds:

2We are pleased that we have managed to secure the sale of Results to a company with which it has such a close dynamic fit. This transaction really does offer the best for all; DLG, Marketing Databasics, and the Results personnel themselves."

David Perkins, CEO of Marketing Databasics says:

2Results Europe has a great track record in providing top-level intelligent analytics to its clients. The ability to combine together Results' and MDB's skill in providing customer insight and campaign management to support our clients to improve their ROI is exciting"

 

By arrangement, Results will continue to trade from City Bridge House.