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DLG interactive, the online data collection specialist, has agreed a 12 month partnership with handbag.com, the leading online lifestyle magazine for women, to create more engaging content for the website and drive customer acquisition.

 

Through the use of onsite surveys, newsletters, tailor made incentives and coverage on the popular lunchtime pages of handbag.com, DLG interactive will collect opt-in consumer data, which will allow Handbag to include targeted offers, competitions and other material tailored to suit their audience, as well as allowing them to discover more about individuals' specific preferences.

 

DLG Group Communications Director Richard Webster comments:

2Our approach to capturing quality opted-in data online has proved so successful that we are able to commit to long term relationships with respected partners such as handbag.com, and through these we expect to add over 2 million fresh records to our database over the next year."

 

handbag.com Head of Client Sales Stuart Flint comments:

2After initially working with DLG on a trial basis, the results were more than encouraging and we are confident that our 12 month partnership will provide real value for both parties."

 

DLG interactive generates sustainable ongoing relationships with online consumer audiences through both their own, and through partner websites. DLG interactive ensures audiences only receive targeted offers based on detailed profiles provided by the consumers themselves.