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DLG launches Family File
DLG, the UK's leading UK consumer data solutions provider, has today announced the launch of Family File a unique data set giving valuable insight in to key segments of family life for over 5.5 million UK families.
'Family File' will be a hugely effective tool for list brokers, agency data planners, and clients in the telecoms, finance, automotive, charity, publishing, FMCG and retail sectors The file will enable users to reach a wide range of families each with their own particular needs and wants.
The information carried by 'Family File' monitors recency, geography, number of children, child's date of birth, child's gender, parents date of birth, household income, marital status, occupation, car ownership, financial product ownership, broadband / internet / multi-channel TV connection.
Richard Webster, Group Communications Director at DLG: 2Family File is the perfect opportunity to reach households during a key life-stage when the necessity for a variety of products and services are more prevalent. The dataset contains key selection options tailored to suit different propositions such as multi-channel TV and broadband homes, single parent households and 2 car households, as well as the number and age of the children. More importantly, it offers multiple channel options including postal, email and telephone. 2
He adds 2 What's really exciting and makes this file stand out from others on the market is in the wealth of additional lifestyle variables, available to ensure the finest of targeting."
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