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Following the announcement by IPT on a disappointing trading period, DLG today revealed a buoyant outlook on the marketing and solid growth in the consumer data market.

 

In cautioning the market that its net income for the first half of 2007 is likely to be below that achieved in 2006, IPT attributed the uncertainty to a weak postal market and its sales execution within the data business. Subsequently, IPT's shares are currently down 96p to 103.5p (-48%) from their high trading point of 202p.

 

 

Jeremy Whitaker, CEO of DLG suggests that DLG's superior performance over the same period may down to its more robust multi-channel approach, which comprises on-line, paper, telephone and mobile survey collection.

 

"DLG has become the largest lifestyle supplier in the UK, ahead of both Experian and Acxiom and we are certain that our approach of giving our clients access to all direct channels is allowing us to flourish whilst our competitors' more singular approach may not be producing such positive results. In contrast to IPT's statement, we've seen a significant growth in postal data. I'm confident that IPT's current fortunes are only temporary."

 

"We're seeing a huge growth in demand for on-line opted in email lifestyle data and it is this that will drive their turnover back up before long.' concludes Whitaker.

 

IPT supplies marketing solutions to a broad range of largely UK-based companies for direct marketing, through its ongoing internet-based survey data programme of opted-in consumers.