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DLG Media, DLG's list broking consultancy, has been appointed by The Telegraph Group to drive new customer subscriptions. DLG Media, formerly Ventura Media, has won the account from incumbent Dudley Jenkins List Broking in a recent head-to-head pitch.

 

Under new ownership The Telegraph Group has seen substantial innovation and investment in its titles over the last 12 months; DLG Media's extensive knowledge of the marketplace will build on this momentum and enable both The Daily Telegraph and The Sunday Telegraph to continue their growth in consumer subscriptions. By adding depth and detail from DLG's data and other externally sourced information, as well as the application of data analytics, DLG believes it can optimize the true value of The Telegraph Group's database.

 

Richard Webster, Group Communications Director at DLG comments:

2The Telegraph were extremely impressed by DLG Media's track record, high levels of client servicing, creative planning, and desire to significantly grow The Telegraph's subscriptions business. We are confident of a long and successful partnership."

 

Mel Arnold, List Broking Director at DLG Media, comments:

2We are thrilled to be working with such an esteemed partner as The Telegraph Group. This is a fabulous opportunity to make a real difference with a brand that truly understands data and excels in the field of direct marketing. We're extremely confident that our fresh and innovative approach to list broking will be a significant driver for new subscriptions."