Customer and Prospect Insight | Data Locator Group (DLG) Ltd | Lifestyle Data and Consumer Marketing Data

Customer and Prospect Insight

Customer information is arguably the most important asset a company owns. But many companies do not capitalise on the wealth of information that can be uncovered and tapped into, because they do not know how. DLG can help you understand just who your customers and prospects are, and be instrumental in you forging long-lasting and profitable relationships with them.

Profiling
DLG profiling provides you with an in-depth understanding of your customers. In marketing terms, it allows you to determine the key characteristics and behaviour that define your customers and opens the door to a huge audience of similar prospects.

Some 15-20% of your customers will have already completed a DLG lifestyle questionnaire: we can tell you which papers they read, where they shop, which charities they support, which financial products they hold and how many children they have. Then we can build a comprehensive lifestyle profile of your best customers, and help you find more like them, opening up a significantly greater universe of prospects to target for acquisition.

Match & Append
DLG has access to huge volumes of factual and highly detailed data which will add enormous insight to your own known customers, be it lifestyle or demographic information. With up to 2,000 pieces of factual, personally volunteered information on 24 million individuals, we can add considerable depth to your own data, create insights and even provide additional contact channels for you to better direct your messages to the right audience.