Audience Relationship Management

The convergence of communication platforms is leading to the creation of the 2digital home", creating an environment where direct marketing methodologies can be applied to the delivery of targeted advertising both online and on TV. Imagine a motoring manufacturer being able to deliver a targeted series of ads during the same 30 second spot: a people carrier to parents with two kids, a convertible for the highflying executive, an economy model for a low income family.

 

Media owners have begun to place an increased premium on reaching specific demographic groups instead of simply the largest audience.

 

Imagine if an organisation could put the advertiser directly in touch with individuals based on their age, their income, their location, their family structure, their current product ownership, likes and dislikes, the potential to market to them effectively and precisely will improve beyond measure.

 

DLG is at the forefront of this exciting next phase in the development of Direct Marketing.