Lifestyle

A detailed knowledge of the target audience is always at the heart of any successful direct marketing campaign. Our lifestyle data is 100% factual, and personally volunteered by the consumers themselves. Furthermore, because of the inquisitive but conversational nature of our survey, the opportunity to glean significant detail from a broad cross section of subjects, including shopping habits and purchasing intentions, is unequalled in any other method of list generation.

 

We hold more factual lifestyle information, on more people, than any other source in the UK, enabling you to make more successful connections than ever before. Through our pioneering telephone survey, Consumer Lifestyles, our online survey, Consumer Lifestyles Interactive, our postal survey programme, Lifestyle Focus, and our warranty card survey programme distributed with major consumer goods, we bring over 21 million UK consumers to life. This gives real insight into such characteristics as general interests, education, readership and leisure habits, health, charitable concerns, motoring, finances and shopping habits.

 

Not only do we continually conduct new surveys to find more prospects for our clients, but we also survey our existing consumers - ensuring that the data you receive is fresh, accurate and relevant.

 

Niche or mass, we provide ample, high quality volume, ensuring that you can roll out your campaign time and time again with consistent, high return results. Many of the UK's leading trusted brands contribute to the DLG hub. Partners provide us with the layers of information that enable you to see more and stand out from your competitors when you make that all important approach to the consumer.