Welcome

DLG has created the UK's leading consumer marketing data hub, providing the most extensive and highly targeted access to consumers across all direct channels. DLG's data hub facilitates bespoke 1-2-1 marketing through digital TV, internet, mobile/fixed line telephone, sms and mail, allowing it to transform above-the-line advertising into targeted direct marketing channels. The data hub combines millions of volunteered lifestyle responses from the UK's only multi-channel lifestyle survey programme with a wealth of additional data from its network of trusted consumer brand partners.

 

The future of all advertising is addressable. DLG's factual, personally volunteered information on over 21m individuals is the essential ingredient that ensures marketers' messages reach the right audience, at the right time through the most appropriate direct channel - true multi-channel marketing. The explosive growth of communication technologies and the convergence of media channels herald a revolution in consumer marketing: DLG aims to be right at the forefront of this digital convergence and innovation, by providing advertisers with marketing intelligence and multi-channel contact opportunities, in order to deliver true individual-level advertising across all media, and thus satisfy demand for budget accountability and greater return on investment.