The UK's Leading First Party Data Collector and Expert in Consumer Data Marketing.

DLG changed the face of direct marketing with Consumer Lifestyles™, the UK’s first telephone lifestyle survey, when it launched 25 years ago. Today, we help our clients achieve success from their data-driven marketing through our industry-leading products and services. And what sets us apart from other data providers is that we have collected all this data ourselves, directly from the consumer, ensuring your campaigns are responsive, accurate and compliant.

Lead Generation

Bespoke data collection using our proprietary online and telephone marketing channels.

Consumer Data

Over 13million marketable records with upto 400 actual-factual demographic and lifestyle variables.


Create customer profiles based on including their demographic, psychographic, behavioural, and other characteristics.


Our brands

Consumer Lifestyles

Consumer Lifestyles™

We collect first-party data via a telephone-based lifestyle survey. We use our own permissioned call file, script and brand, Consumer Lifestyles, overlaid with our bespoke industry leading quality control process to ensure our data outperforms all other sources.

The first online lifestyle survey in the UK, bringing together competitions, special offers, money saving opportunities and lifestyle promotions. It powers marketing campaigns with first-party demographic, lifestyle and purchase intent data.

The UK’s biggest competitions site dedicated to finding online competitions and prize draws. Updated daily with new competitions and practical advice from our experts. Opportunities include data collection, sponsorship, banner advertisement and traffic generation.


DLG is part of the DM Limited group of companies which specialises in data-driven direct marketing. Other companies in the group include:

The UK’s leading data-driven direct marketing agency providing data, insight and media planning solutions for customer acquisition and retention campaigns.

A direct marketing co-operative supporting the UKs leading mail order, catalogue and multi-channel retailers.

An online publisher collecting first-party data across various brands including, Testers Keepers and Switch My Utility.

A competitions magazine and online community, devoted to helping our customers win prizes every month.

Get in touch, we'd love to hear from you!

Sunningdale, The Belfry Business Park,
13 Colonial Way, Watford,
Hertfordshire, WD24 4WH.

+44 (0)1923 281 700

Data Locator Group Ltd (DLG) is a subsidiary of DM Ltd. Registered in England:6742075. Registered Office: Green Heys, Walford Road, Ross on Wye, HR9 5DB.